
About me
I'm Itay, a visual designer. I've always enjoyed creating and expressing ideas visually, which is what motivated me to choose this profession. Each project is a new challenge for me, and I'm always looking for ways to convey a message or tell a story in a creative and precise way.
Projects
griptop
online campaign
GripTop is a climbing conference for beginners and experienced climbers, aimed at building a strong community. The promotional campaign focuses on conveying the excitement and adrenaline of the sport.
prepmate
UX/UI design project
Prepmate is an app that helps students prepare for job interviews. Using AI, it conducts simulated video interviews and provides feedback to improve performance.
PendelTi
Branding design project
Pendleti is a brand offering retro shirts and scarves for soccer fans, particularly rare items from the past that are no longer available. The branding combines retro colors and elements, emphasizing values of belonging, loyalty, and sportsmanship.
boostik
product design & branding project
Boostik is a brand of caffeinated gum, offering an energetic refreshment experience. The design conveys dynamism and vitality, combining modern and refreshing elements that link the world of gum with the energy provided by caffeine.